Creating irresistible menu items is an art, but how do you persuade diners to try something new—or return for more? Enter the limited-time offer (LTO), your secret weapon for driving sales, attracting new customers and keeping regulars coming back.
The Power of Potato LTOs on Your Restaurant Menu
Whether it’s classic mashed potatoes reimagined or a completely unique creation, potato LTOs can keep your menu fresh and your customers hooked. When customers know an offer is only available for a short time, they feel compelled to act fast. Operators consistently report significant benefits from LTOs:
- Boosted revenue: Successful LTOs can increase revenue by up to 25% during the promotion period.1
- Higher traffic: On average, 65% of diners visit an establishment specifically to try an LTO item.1
- Profitable investment: A whopping 61% of operators say their LTOs serve as a profit center for their business. 1
- Plus, with potatoes you can easily work in LTOs across your sides, appetizers and entrées. And yes, even some craveable desserts!
Strategies for Successful Potato LTOs
Achieving LTO success isn’t just about flashy headlines. Strategy is everything. Here’s how to plan for your next spud-centric offering:
- Smart pricing: The misconception that LTOs need heavy discounts is widespread. In reality, three out of four LTOs are priced similarly to other regular menu items.1 Instead of slashing margins, focus on the exclusivity and perceived value of the dish. Think unique flavors, like sweet potatoes, or premium offerings, like loaded mashed potatoes with bacon and chives, that justify the price.
- Eye-catching visuals: Diners eat with their eyes first, and high-quality photos can increase purchase intent by 18% when marketing a limited-time offer (LTO).1 Invest in mouthwatering images, and share them across key marketing channels like social media and in-restaurant signage to grab attention and drive sales. Take inspiration from the Mashed Pizza with Brussels Sprouts, an elevated and unique pizza topped with mashed potatoes, Brussels sprouts, bacon and caramelized onions
- Crowdsourced ideas: Don’t guess what your customers want—ask them! Studies show that 72% of consumers are eager to provide feedback to help restaurants create new limited-time dishes.1 Use tools like social media polls, surveys or even casual conversations to discover what flavors excite your audience. Today’s consumers are more adventurous than ever, craving bold, global flavors.
For example, try Miso Mashed Potatoes: a savory, umami-packed side enhanced with scallions and sesame seeds, perfect for lunch or dinner. Or elevate traditional comfort food with Brown Butter Mashed Potatoes, combining rich, sophisticated flavors that add a modern twist to a classic dish. Let your customers guide your menu innovation!
- Seasonal ingredients: Use what’s in season to create irresistible limited-time offerings. Incorporating items like spring asparagus, summer berries or fall sweet potatoes adds freshness and timeliness to your menu. Peak dining times, like the holidays, are perfect for showcasing innovative, festive dishes. These Sweet Potato Mousse Cups can highlight fall flavors while adding a modern twist to your dessert menu.
Want to learn more? Explore how Michael Foods’ products and recipes can help you create unforgettable potato LTOs for your menu.
Sources:
1Limited Time Offers, Datassential, 2022
