Looking to sign up for our newsletter? Click here

Sign up for Newsletter

“Wich” Build is Right for Your Menu?

November 25, 2019

“Wich” Build is Right for Your Menu?

Breakfast… Sandwiched Between Growth & More Growth

Breakfast Sandwich orders have hit an all-time high and there’s no sign of consumer demand dropping any time soon. According to The NPD Group, consumers ordered nearly 3.5 Billion Breakfast Sandwiches in the past year. In fact, since 2014, consumers increased their Breakfast Sandwich orders by a whopping 17% outpacing overall industry traffic growth (+11%) by nearly two times.

Clearly, many restaurants are winning with Breakfast Sandwiches and part of the growth is coming from more All-Day Breakfast programs. However, many restaurants have also grown through Breakfast Sandwich innovation.

Sandwich Ingredients to Consider

Below are some tips to keep in mind when building your own Breakfast Sandwich options:

  • Many consumers are craving new, on-trend flavors. Creating seasonal or limited-time-offers peak consumers’ curiosity and inspire them to visit you more often. For example, alternate carriers are growing on menus. In fact, French Toast as a breakfast sandwich carrier grew 6% on menus this year.
  • Although most consumers visit restaurants for indulgent options, more consumers are expecting better-for-you options. Egg Whites are a perfect solution and give health-conscience consumers permission to visit more often.
  • 51% of Millennials and 43% of Gen Z guests want to see more ethnic flavors offered at breakfast. Think beyond Salsa which is already commonly featured on breakfast menus. Sriracha and Aioli are growing flavors on breakfast menus and can easily be incorporated into Breakfast Sandwiches.
  • New formats in breakfast handhelds are also emerging quickly. Breakfast Tacos grew 7% on menus over a year ago; Breakfast Burritos/Wraps grew 5%.

Want to learn more about “Wich” Build is Right for Your Menu?

Click here for this month’s infographic.

Source: The NPD Group, CREST 2019; Datassential Menu Trends 2019; Mintel Breakfast Report 2018

Connect with us!

More News

All News
News & Info

Super Guac Your Menu for National Chip & Dip Day

March 23, 2024

Get ready to elevate your chip & dip game, because today is National Chip and Dip Day. And we’re celebrating with a tantalizing twist!...

Read More
News & Info

The Mother of All Holidays

March 12, 2020

Let’s Celebrate! As spring approaches, some of the foodservice industry’s highest traffic days are on the horizon. In fact, Mother’s Day, May 10th, and...

Read More
News & Info

Doubling Up on Opportunity: Delivery and Catering

December 31, 2019

Globally Panera’s online ordering hit one billion dollars in 2018 and they expect it to double by the end of 2019. Third-party delivery services...

Read More