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Sign up for NewsletterNovember 25, 2019
Breakfast Sandwich orders have hit an all-time high and there’s no sign of consumer demand dropping any time soon. According to The NPD Group, consumers ordered nearly 3.5 Billion Breakfast Sandwiches in the past year. In fact, since 2014, consumers increased their Breakfast Sandwich orders by a whopping 17% outpacing overall industry traffic growth (+11%) by nearly two times.
Clearly, many restaurants are winning with Breakfast Sandwiches and part of the growth is coming from more All-Day Breakfast programs. However, many restaurants have also grown through Breakfast Sandwich innovation.
Below are some tips to keep in mind when building your own Breakfast Sandwich options:
Click here for this month’s infographic.
Source: The NPD Group, CREST 2019; Datassential Menu Trends 2019; Mintel Breakfast Report 2018
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